Tough Love

30 Day Service Program

We’re back baby! Our legendary service has returned. We are thrilled to announce the reinstatement of the 30-day service program at all 3 Red Wing Richmond locations!  


One of the many advantages of buying your work boots from Red Wing Shoes in Richmond is the monthly service we offer on every pair of boots and shoes we sell. So what services do we offer, and why should you bring in your boots every 30 days for us to look at them?

Oil, Clean, & Polish Service

The best way to keep your Red Wing work boots and shoes in good repair is to keep them clean. Not only does the use of genuine Red Wing shoe oil help protect your boots, it also keeps them looking like new for even longer. That’s why every 30 days you can bring your boots into one of our three Richmond locations and have your boots professionally cleaned, oiled, and polished till they shine like new!


It’s true that every one of our shoelaces is tested for 50,000 repetitions of tying and untying, but that doesn’t mean that they won’t eventually need to be replaced. When you bring your shoes in for their monthly cleaning we’ll assess the condition of your laces and if they need to be replaced we’ll do just that, at no cost to you. This way you never have the excuse of broken or frayed laces to use for not wearing your Red Wing boots.

Insole Assessment 

While the outside of our boots may seem to last forever, eventually the insoles will start to fade. When you bring your boots in for their monthly check-up we don’t just give them a once over and send you on your way, we ask how they feel when you’re walking. By both looking at your insoles and talking with you to find out how they feel when you’re wearing them, we can determine if you need to invest in Red Wing insoles or even orthotics to help protect your feet, ankles, and knees for the long term.

In addition to talking with you, we even have a machine that allows us to see how your feet are supporting you and to pick out the perfect insoles to fit the needs of your feet so that you’ll be wearing your boots in comfort every time you pull them on.

Minor Repairs

Even our boots need the occasional small repairs. We’re fully equipped to do minor repairs to your boots up to and including a complete resoling of your Red Wing boots. When you bring in your boots for their monthly review, we don’t just clean them, we look to see if there’s anything that needs to be done to extend the life of your boots beyond their already considerable lifespan. Resoling your boots alone can extend the life of your boots for decades, just ask Paul House, who had the same pair of boots resoled 5 times over a 13 year period.

Why Do We Offer This Service?

We do this because we’re committed to taking care of every customer that walks through our door. We do this because we love Red Wing boots as much as you do, and we want to make sure that the boots you buy today are with you years from now, as comfortable, if not more comfortable, than the day you bought them. We do this because we understand that buying Red Wing boots is an investment, and we want to make that investment worth it. We do it because our boots are nothing short of amazing, and we want them to keep looking and feeling that way for years to come.

So what are you waiting for? Bring your boots in, let us clean them up for you, and then we’ll find out if there’s anything that needs to be done to keep them in amazing shape so that they continue to provide the comfort and protection that you’ve come to expect from Red Wing boots.